About

Hi, my name is Pili (pronounced Peelie). I’m brand and web designer with 15+ years of experience. A big part of my background is in user experience design so my approach to any design is very thoughtful, people-centered and strategic. Although I’ve work with all types of businesses, my focus these days is on brand and web design for direct to consumer small businesses such as e-commerce stores, brick & mortars, makers and online brands.

Most of my clients are disruptors and game-changers, people who truly want to fix problems by thinking out of the box and changing the status quo. 

I strongly believe that great design requires collaboration between the client and the designer, and ideally feedback from the people who will be interacting with the designs.

Case Studies

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