National Funeral Care Provider Copywriting

Sarah McKenzie

With a well-written, SEO blog/newsletter article, I helped a national client in the funeral service industry educate their customer base on their COVID-19 protocols.

About

This client required my assistance with writing a lengthy article to educate their client base on their COVID-19 protocols.

The Challenge

Since this topic was sensitive, the article needed to be written in a careful manner that was still engaging and SEO friendly.

The Solution

To ensure all of the information was factual, I conducted extensive research, including interviews with one of the company's funeral home directors. I provided the client with the draft copy, which required minimal revisions after their review.

The Outcome

The article was sent to 90,000 newsletter subscribers, published on social media channels, and published on the client's website. It helped bring comfort to those grieving the loss of a loved one during the pandemic.


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Sarah McKenzie

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SEO Website Copywriter

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