This client required my assistance with writing a lengthy article to educate their client base on their COVID-19 protocols.
Since this topic was sensitive, the article needed to be written in a careful manner that was still engaging and SEO friendly.
To ensure all of the information was factual, I conducted extensive research, including interviews with one of the company's funeral home directors. I provided the client with the draft copy, which required minimal revisions after their review.
The article was sent to 90,000 newsletter subscribers, published on social media channels, and published on the client's website. It helped bring comfort to those grieving the loss of a loved one during the pandemic.