InfoMart Digital Strategy Revamp Branding

Alicia Fox-Lenz

Branding
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I helped a B2B business increase lead generation, conversion, and engagement through designing cohesive branding and a sales funnel-based marketing strategy.

This was a multi-faceted project that required a complete redesign and content restructure of their existing website to position the company as a technology-forward, but still human-focused, business and improve search engine standing (average position improved by 21%). The new brand identity from the website was then implemented through their printed collateral (sales one sheets, brochures, promotional items) as well as their marketing drip emails, which were overhauled to align to the sales funnel stages. As a result, email opens and clicks improved by 155% and 130%, respectively, and marketing influenced closed deals increased by 125%.


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Alicia Fox-Lenz

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Web Designer & Art Director

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