InfoMart Digital Strategy Revamp

Published on
February 22, 2021
InfoMart Digital Strategy Revamp - Alicia Fox-Lenz

This was a multi-faceted project that required a complete redesign and content restructure of their existing website to position the company as a technology-forward, but still human-focused, business and improve search engine standing (average position improved by 21%). The new brand identity from the website was then implemented through their printed collateral (sales one sheets, brochures, promotional items) as well as their marketing drip emails, which were overhauled to align to the sales funnel stages. As a result, email opens and clicks improved by 155% and 130%, respectively, and marketing influenced closed deals increased by 125%.

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